Print and digital collateral for GenesisCare Australia

International healthcare provider GenesisCare engaged me for a number of internal and external projects during 2019 through to 2021. Targeted both at patients and staff, my work covered a wide variety of print and digital material – primarily brochures, infographics and EDMs.

As part of my engagement with GenesisCare, I developed templates and one-off designs for case studies, reports and patient information, both on a local and national scale.

Being one of the largest providers of cancer treatment in Australia, it was paramount that my work was clear and accessible to the general public. Additionally, I worked within the GenesisCare brand guidelines to communicate this information with a trustworthy, human tone.

What resulted was a long-standing and collaborative relationship with the GenesisCare staff, with my skills often being referred to other offices interstate.