I love to design and develop user experiences for the web.
4 years’ experience. Based in Perth, Western Australia.
I’m a focused and driven designer and developer with a background in print, digital design and frontend development.
Hey there, I’m Alex.
I live and breathe functional design, and offer my experience to help my clients meet and exceed business goals.
Currently, I am part of Bankwest’s experience design team, where I am hard at work improving the customer experience of Bankwest’s mobile banking app.

My core philosophies
Trust the process
Start with a comprehensive research and planning phase to find the best pathway forward.
Understand the goal
Lean on data and academic evidence to inform design choices.
Support the end user
Be visually and functionally consistent with the end users’ expectations.
Be clear and accessible
Align with international accessibility standards to communicate effectively to all.
Here’s how I can help you.
I can and will adapt to the needs of your specific project, but here are some of the foundational tools and services that I offer.
📐 Web & user interface design
- Rough design and ideation
- Wireframes and prototyping
- UI standardisation audits
- Accessibility audits
- UI toolkits and design systems
- Developer-ready website designs
- Developer handover and documentation
⚡ User experience
- User research and interviews
- Task flow prototyping and refinement
- Heatmapping and analytics
- User journey mapping
- Digital monitoring and KPI measurement
- Continuous improvement cycles
- Moderated user testing and workshops
💻 Web development
- Full stack WordPress development
- eCommerce setup and support
- React app development
- Analytics setup and monitoring
- Maintenance and performance optimisation
- Google Tag Manager setup and implementation
- Code cleanup and review
✏ Graphic design
- Brand research and development
- Design systems
- Logo design
- Posters, brochures and large format print
- Multimedia design and motion graphics
- Email design and development
- Copywriting
Website design for Guardian Exercise Rehabilitation
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Self-service React tool for Assetivity
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Website design and development for Assetivity
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Ready to roll?
If you’re looking for a specific service, or just want to chat about an upcoming project, I’m more than happy to set some time aside.