Brand refresh and guidelines for Assetivity

Assetivity is a management consulting and training organisation specialising in the maintenance and management of physical assets. After 20 years of operation, the business had built a solid reputation within the industry, and was in need of an update to bring the brand into alignment with the status of the business.

I led a detailed competitor research phase and, working with the director and principal consultants, developed a clear brand purpose and positioning statement to guide updates to the visual guidelines.

The result was a well-defined set of visual tools that would allow Assetivity to remain front of mind with their customers, and reflect the values of capable, tailored service to clients.